Employee Experience: Why It Matters More Than Ever

 

Introduction

Positive employee experiences are becoming a priority for attracting, engaging and retaining talented employees. Employee experience is the sum of all employee interactions with an organization, starting with hiring through onboarding, career growth and development, and culture. With the growing competition for skilled employees, organizations are taking steps to improve employee satisfaction and overall performance.

Understanding Employee Experience

Pay and benefits are not the only components of a positive employee experience. It involves meaningful work, supportive leadership, opportunities for learning, flexibility at work and an organizational culture that appreciates employee contributions. Companies that make these features a priority tend to have higher engagement rates, a higher level of organizational commitment and better productivity (CIPD, 2024).


HRM Theory in Practice

According to Herzberg's Two Factor Theory, Motivators are those factors that motivate the employees, and Hygiene Factors are those factors that are factors of dissatisfaction among the employees (Herzberg, 1968). Hygiene factors keep employee dissatisfaction at bay, motivators make employees work at higher levels. The theory can be used by HR professionals in crafting an experience within the workplace that is satisfying to the basic need, as well as for growth and recognition (Shinde, 2025).

Benefits and Challenges

A strong employee experience helps organizations hold onto talent, build a better employer brand, and drive innovation. When individuals feel valued, they are likely to make positive contributions towards organizational goals. But providing a smooth experience can be tricky, especially in large companies that are a mix of working from the office and remotely and have differing expectations for their experience. HR leaders need to collect feedback and adjust continually to address changing workforce needs (Carreno, 2024).


Organizational Example

Known for its employee-focused culture, Airbnb provides flexible working arrangements, learning and development opportunities and measures to support inclusion and wellbeing. High engagement and employer reputation has been achieved through these practices (Airbnb, 2024).

Personal Perspective

For employee experience to be a successful HR program, it should be considered a strategic investment, not an afterthought. Companies that truly care about their staff will develop dedicated, motivated and capable teams.

Key Takeaways

Employee experience is beneficial to both the employee and the organization. A combination of supportive leadership, meaningful jobs and growth opportunities, can help to maintain employee motivation and commitment in organizations


Suggested Video

https://www.youtube.com/results?search_query=Qualtrics+Employee+Experience

References

Airbnb (2024). Life at Airbnb. [online] Careers at Airbnb. Available at: https://careers.airbnb.com/life-at-airbnb/.

Carreno, A.M. (2024). Building a Continuous Feedback Loop for Real-Time Change Adaptation: Best Practices and Tools. Zenodo, [online] 1(1). doi:http://dx.doi.org/10.5281/zenodo.14051466.

CIPD (2024). Summary report and practical guidance. [online] Available at: https://www.cipd.org/globalassets/media/knowledge/knowledge-hub/reports/2024-pdfs/8625-good-work-index-2024-summary-report-web.pdf.

Herzberg, F. (1968). One more time: How do you motivate employees? Boston, Mass. Harvard Business Press C.

Shinde, S. (2025). Motivators and Hygiene Factors in Employee Retention: Insights from Herzberg Theory. RESEARCH HUB International Multidisciplinary Research Journal, 12(5), pp.106–114. doi:10.53573/rhimrj.2025.v12n5.013.


 


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